You’ve got the product. I help you shape the story.
Kathleen Ferraro
Fractional creative direction & copywriting for bold, growth-ready health brands
Clients
Peloton
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Everyday Health
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Radial
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LMNT
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Commons Clinic
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Truemed
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Verywell Health
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Ro
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WW
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Exos
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Spacelift
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General Medicine
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Fabi.AI
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Peloton • Everyday Health • Radial • LMNT • Commons Clinic • Truemed • Verywell Health • Ro • WW • Exos • Spacelift • General Medicine • Fabi.AI •
Most health content blends in. Let’s make yours stand out.
Whether you’re launching, scaling, or rebranding, I help fast-growing startups and health tech platforms build the creative strategy and content that powers a cohesive brand experience.
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As your embedded creative partner, I bring strategic oversight to brand voice, content direction, and cross-functional messaging so your brand sounds like itself, everywhere.
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I develop brand positioning, guidelines, and messaging frameworks that build consistency, clarity, and character across every touchpoint.
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I help teams turn scattered content into a clear editorial plan so you can publish consistently, grow your audience, and free up your team’s time.
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From high-converting website copy to UX app copy and launch messaging, I write the words that make your brand unforgettable and actionable.
What I do
Latest work
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6 Ways Exercise Helps Reduce Symptoms of Social Anxiety (Peloton)
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It’s Not Just Fight or Flight: 5 Signs You’re Actually Stuck in a Functional Freeze (Well+Good)
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Grieving My Father’s Death Left Me in Physical Pain. Turns Out, That’s Pretty Normal (SELF)
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DACA Recipients: You’re Eligible for Health Insurance (and Savings) This Open Enrollment (Stride Health)
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Is Melatonin Addictive? Here’s What Sleep Experts Say (Verywell Health)
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Headache Behind the Eye? Why It Happens and What Helps (Everyday Health)
Testimonials
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“Working with Kathleen has been a game-changer. Her unique blend of editorial expertise, comfort with mobile platforms, product fluency, and ability to craft compelling, science-backed wellness content allowed her to step in seamlessly. She doesn't just "get it"—she delivers content that connects, converts, and truly meets people where they are.”
— Aleisha F.
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“Kathleen really took our content strategy to the next level. Her SEO and UX recs made our copy not only more engaging but also way easier to navigate, all while keeping our brand voice intact. Thanks to her work, we’ve seen more traffic and better-quality leads.”
— Sara S.
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“I let someone ghostwrite for me 🤯 Say whaaaaattt!?! I almost never use the text that someone sends me. But if you want an expert content creator to share your ghostwrite? You're gonna have to put in some hard work to make that content look, feel, and sound as close to their voice as possible. Massive shout-out for these assets!”
— Ashley F.