As a content strategist and copywriter, I blend strategy, SEO, UX, and storytelling to develop health content. The result: Content that educates, engages, and empowers your readers while driving traffic, conversions, and growth for your brand.

Kathleen  Ferraro

Clients

Peloton

•

Everyday Health

•

Well+Good

•

LMNT

•

Commons Clinic

•

Livestrong.com

•

Verywell Health

•

Meredith Dotdash

•

WW

•

Exos

•

Good Content

•

Peloton • Everyday Health • Well+Good • LMNT • Commons Clinic • Livestrong.com • Verywell Health • Meredith Dotdash • WW • Exos • Good Content •

Problem

Too much health content is generic, lackluster, or underperforming. It might check the boxes, but it doesn’t demand attention, build authority, or drive action.

Solution

I build content ecosystems that leverage SEO, UX, and your brand’s unique identity to improve visibility, performance, and impact so your content works harder for you.

Most health content blends in. Let’s make yours stand out.

  • I develop high-quality, research-driven content that harnesses your brand’s voice to build credibility, educate your audience, and provide real value — making their lives easier while driving engagement and trust.

  • I make sure that content doesn’t disappear into the void. I develop and execute SEO strategy that gets your brand seen and ranked so you can expand your reach (and impact).

  • I streamline and optimize your existing content for maximum impact so you can drive more traffic, engagement, and results on autopilot.

  • Content is just one part of the puzzle. I write clear, intuitive copy for your website, app, and marketing materials to ensure a frictionless, on-brand experience that transforms casual visitors into loyal customers.

Services

Latest work

  • Fitness Matters More Than Weight When It Comes to Longevity, New Research Finds

    Read it

  • Can Biotin Shampoo Boost Hair Growth?

    Read it

  • DACA Recipients: You’re Eligible for Health Insurance (and Savings) This Open Enrollment

    Read it

  • Is Melatonin Addictive? Here’s What Sleep Experts Say

    Read it

  • Headache Behind the Eye? Why It Happens and What Helps

    Read it

Testimonials

  • “Working with Kathleen has been a game-changer. Within our first month together, I was able to fully trust her to own and execute initiatives that had previously stalled or required far too much of my direct involvement.

    Her unique blend of editorial expertise, comfort with mobile platforms, product fluency, and ability to craft compelling, science-backed wellness content allowed her to step in seamlessly. She doesn't just "get it"—she delivers content that connects, converts, and truly meets people where they are.

    The time, stress, and resources Kathleen has saved me—and the efficiencies she’s brought to our team—have made a massive difference. She’s elevated our output while freeing me up to lead where it matters most.” — Aleisha F.

  • “Kathleen really took our content strategy to the next level. Her SEO and UX recs made our copy not only more engaging but also way easier to navigate, all while keeping our brand voice intact. Thanks to her work, we’ve seen more traffic and better-quality leads.” — Sara S.

  • “Kathleen is a speedy, thorough, and smart writer who's well-versed in all things fitness and health. She'd be a great addition to anyone's roster.” — Danielle Z.

  • “AMAZING! [Your process] is a little master class in SEO consolidation — and one that I could learn from!” — Phil S.

  • “I let someone ghostwrite for me 🤯 Say whaaaaattt!?! I almost never use the text that someone sends me. But if you want an expert content creator to share your ghostwrite? You're gonna have to put in some hard work to make that content look, feel, and sound as close to their voice as possible. Massive shout-out for these assets!” — Ashley F.