is a freelance copywriter and content consultant. With a unique blend of journalism, marketing, and SEO expertise, she specializes in developing strategic content for health brands.
Kathleen Ferraro
Clients
Peloton
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Everyday Health
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Well+Good
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World of Good Brands
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Commons Clinic
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Livestrong.com
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Verywell Health
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Meredith Dotdash
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Bustle Digital Group
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Peloton • Everyday Health • Well+Good • World of Good Brands • Commons Clinic • Livestrong.com • Verywell Health • Meredith Dotdash • Bustle Digital Group •
About
After experiencing firsthand just how frustrating it is to navigate the health care system, I understand the power—and rarity—of clear, trustworthy content. For more than eight years, I’ve worked with top brands to create strategic content that engages, informs, and empowers audiences with the information they need.
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I craft clear, persuasive copy that captures your brand’s voice and connects with your audience, whether it’s for websites, marketing materials, or app content.
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I develop comprehensive, efficient content plans that maximize your reach and impact, ensuring every piece of content is aligned with your brand goals and drives meaningful outcomes.
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I optimize your content to improve search visibility and rankings, driving organic traffic and ensuring your content meets your audience where they are.
Services
Latest work
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Fitness Matters More Than Weight When It Comes to Longevity, New Research Finds
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Sip It or Skip It? The Truth About Greens Powders
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DACA Recipients: You’re Eligible for Health Insurance (and Savings) This Open Enrollment
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7 Ways to Really Unplug (and Recharge) From Work This Holiday Season
Kind words
I let someone ghostwrite for me 🤯 Say whaaaaattt!?! I almost never use the text that someone sends me to promote a byline, session, or podcast. But if you want an expert content creator to share your ghostwrite? You're gonna have to put in some hard work to make that content look, feel, and sound as close to their voice as possible. Massive shout-out for these assets!
— Ashley F.
Kathleen takes complicated topics and makes them easy to understand while still keeping copy engaging and optimized, which has made it easier to connect with our audience and boost visibility. I can't recommend her enough!
— Sara A.