Kathleen Ferraro

Brand & content direction for your growth-ready health startup

Black Stride Health logo
Black Exos logo
General Medicine logo on a black background
Black LMNT logo
Black Ro logo
Black silhouette of a person holding a trophy and a flag, with a star above in the background.
Black Peloton logo
A close-up of a colorful butterfly resting on a green leaf.
Black Equip logo

What I Do

1. Define your voice.

We clarify what your brand stands for and how it speaks.

2. Build structure.

We design the systems your team needs to execute consistently.

3. Bring it to life.

I write and refine the copy that powers your product and campaigns.

  • “Working with Kathleen has been a game-changer. Her unique blend of editorial expertise, comfort with mobile platforms, product fluency, and ability to craft compelling, science-backed wellness content allowed her to step in seamlessly. She doesn't just ‘get it’—she delivers content that connects, converts, and truly meets people where they are.”

    —Aleisha F.

  • “If you're looking for a sharp wordsmith, hire Kathleen. She understands how to cover the nuance of health and medical topics in a concise, digestible way.”

    —Sarah D.

  • “Kathleen brought clarity to our brand at a moment when we desperately needed it. She aligned our voice, positioning, and storytelling into something cohesive and grounded, giving our team a shared language and baseline for content.”

    —Marc D.

  • “The time, stress, and resources Kathleen has saved me—and the efficiencies she’s brought to our team—have made a massive difference. She’s elevated our output while freeing me up to lead where it matters most.”

    —Aleisha F.

  • “Kathleen is a speedy, thorough, and smart writer who's well-versed in all things fitness and health. She'd be a great addition to anyone's roster.”

    —Danielle Z.