Services

Great content isn’t just written — it’s built. I structure every piece within a broader strategy for maximum visibility and impact using SEO, UX-driven copy, and your brand’s voice.

  • Content shouldn’t just inform — it should drive impact. Build authority with brand-aligned content that engages, converts, and ranks.

    • SEO-driven, research-backed blog posts, guides, and e-books

    • Newsletters

    • Trust-building case studies and consumer stories

  • Most content is optimized for search or for people. I do both to drive long-term organic growth.

    • Tailored keyword research and strategy

    • On-page optimization

    • SEO audits and content updates

  • Transform your content into high-performing, multi-purpose assets. I refine and restructure existing content for maximum impact.

    • Content audits to find gaps, repurpose high-impact pieces, and refine on-page SEO and UX

    • Content consolidations to streamline and boost site SEO

    • Brand voice development and custom style guides to ensure consistency

  • Ensure every piece of content is structured for effortless navigation, readability, and engagement.

    • Intuitive website, landing page, and app copy

    • Email sequences and marketing assets tailored to every stage of the funnel

    • Action-driving microcopy

Case studies

  • The challenge: Livestrong's website faced issues with SEO cannibalization and an outdated, unoptimized content library that didn't align with their new editorial standards or brand voice. Despite strong traffic and a dedicated audience, their content lacked consistency and cohesion, which hindered its SEO performance.

    My approach: I conduct a content audit and keyword research to identify duplicate content, focusing on high-traffic pages and top-performing topics. I consolidate overlapping articles into single, high-value pieces while updating content structure, internal links, metadata, and sourcing for improved on-page SEO. All changes ensure the content adheres to their editorial voice and align with Google’s EEAT guidelines.

    Results:

    • Consolidated hundreds of duplicative articles into single in-depth, optimized articles.

    • Improved average article rankings by 25%, with several articles ranking in the top three positions.

    • Enhanced content structure, resulting in better user engagement and more time on page.

    The outcome: The consolidation led to a more efficient content strategy, with higher search rankings, increased organic traffic, and more backlinks. The refreshed content also delivered a more consistent, streamlined experience for readers, driving long-term SEO growth and aligning with Livestrong's evolving editorial vision.

  • The challenge: Stride needed a versatile asset to engage their existing audience while attracting new leads. The goal was to create an informative, high-value Essential Guide to Independent Work e-book that resonated with both current and prospective users. Stride wanted an asset that would position them as a trusted resource for independent workers and drive both engagement and conversions.

    My approach: I used user personas and key pain points to shape the outline, covering essential freelancer topics like health insurance, taxes, and work-life balance. I then wrote copy that offered actionable insights, incorporated keywords, and showcased Stride’s services as solutions to freelance hurdles. I designed the guide in Canva using branded templates. The final product became a multi-use asset, distributed across various channels (email, app, blog), and was broken down into micro-content like social and email infographics.

    Results:

    • Generated hundreds of new leads through the gated eBook download form within the first few months

    • Statistically significant increase in re-engagement email open and click-through rates

    • Dozens of micro-content pieces created from the e-book, repurposed across email, social media, and blog

    • Positive feedback from the marketing team, noting improved content production efficiency and higher impact

    • Due to the e-book's success, I was asked to create additional guides tailored to other freelancer needs, like health insurance

    Outcome: The e-book exceeded expectations as both a lead-generating tool and re-engagement asset. It not only expanded Stride’s qualified lead pool but also strengthened relationships with existing users. This guide continues to support Stride’s content strategy, helping position them as a go-to resource for freelancers across multiple channels.

Testimonials

  • “Kathleen really took our content strategy to the next level. Her SEO and UX recs made our copy not only more engaging but also way easier to navigate, all while keeping our brand voice intact. Thanks to her work, we’ve seen more traffic and better-quality leads.” — Sara S.

  • “Kathleen takes complicated topics and makes them easy to understand while still keeping copy engaging and optimized, which has made it easier to connect with our audience and boost visibility. I can't recommend her enough!” — Sara A.

  • “AMAZING! [Your process] is a little master class in consolidation — and one that I could learn from!” — Phil S.

  • “I let someone ghostwrite for me 🤯 Say whaaaaattt!?! I almost never use the text that someone sends me. But if you want an expert content creator to share your ghostwrite? You're gonna have to put in some hard work to make that content look, feel, and sound as close to their voice as possible. Massive shout-out for these assets!” — Ashley F.

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