About me

Navigating health care sucks. I know because I’ve lived it. After four years, countless symptoms, and hundreds of appointments, I finally got a diagnosis—and a front-row seat to everything that’s broken about the system.

Now, I spend my days as a freelance copywriter crafting sharp, strategic content for brands that want to do better. With a master’s in journalism and eight years of experience writing, editing, and strategizing for top brands, I create content that makes health care less confusing for those navigating it.

Whether it’s simplifying complex science or crafting SEO-driven copy, I make content that engages, informs, and empowers—offering clarity and connection where the health care system too often falls short. Because when people feel confused, dismissed, or overwhelmed, the right words can make all the difference.

Kathleen Ferraro, a freelance copywriter and SEO specialist for hire, smiling in field

What I offer

Whether you need compelling copy, a strategic content plan, or brand messaging that resonates, I offer customized solutions to help your brand communicate clearly and effectively. Here are the services I provide:

  • I craft clear, persuasive copy that captures your brand’s voice and connects with your audience, whether it’s for websites, marketing materials, or app content.

  • I develop comprehensive, efficient content plans that maximize your reach and impact, ensuring every piece of content is aligned with your brand goals and drives meaningful outcomes.

  • I optimize your content to improve search visibility and rankings, driving organic traffic and ensuring your content meets your audience where they are.