Who I am
After years navigating the healthcare system with unexplained symptoms, I finally got a diagnosis — and a front-row seat to what’s broken about the delivery of health information.
Now, I help health and wellness brands optimize their content ecosystem, whether that’s refining existing assets or building strategic content from the ground up.
With a master’s in journalism from Medill and nearly a decade of experience, I blend SEO, strategy, and storytelling to create content that engages, educates, and converts — because health content shouldn’t just exist; it should work.
Why me
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Traditional content
Well-written but generic content created piece-by-piece
Optimized for SEO or UX, but not both
Old or underperforming content remains untouched
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My content
Part of a larger research-based, brand-driven strategy with measurable goals
Blends SEO and UX for findability and readability
Audit and optimize existing content to boost performance
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Why it matters
Brands with strategy see 6x more conversions.
88% of users won't return after poor UX.
Updating old content can increase traffic by 106%.
What I do
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I develop high-quality, research-driven content that harnesses your brand’s voice to build credibility, educate your audience, and provide real value — making their lives easier while driving engagement and trust.
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I make sure that content doesn’t disappear into the void. I develop and execute SEO strategy that gets your brand seen and ranked so you can expand your reach (and impact).
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I streamline and optimize your existing content for maximum impact so you can drive more traffic, engagement, and results on autopilot.
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Content is just one part of the puzzle. I write clear, intuitive copy for your website, app, and marketing materials to ensure a frictionless, on-brand experience that transforms casual visitors into loyal customers.
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Startups, patient platforms, telehealth, apps, and publications like Livestrong, Well+Good, Everyday Health, Verywell Health, and more.
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Fitness platforms, wearables, and performance coaching brands like Exos and Peloton.
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Universities, hospital systems, and private practices like University of Chicago, Commons Clinic, and more.
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Agencies that service brands needing cohesive, SEO- and UX-driven copy and content.